Açılış Kampanyası
Baneasa Shopping City
2008 yılında Romanya'nın başkenti Bükreş'te açılan Baneasa Shopping City Alışveriş Merkezi için hazırladığımız açılış kampanyası. Kampanyada Romanya'daki tüm ulusal gazeteler ve dergiler, Bükreş'teki tüm outdoor mecralar kullanılmıştır.

"Fashion Mall" olarak konumlandırılan AVM'nin kampanyasında 'moda' olgusuna fokuslanıldı ve AVM içerisinde yer alan diğer (teknomarket, ev-yapı market, spor, seyahat acentaları vb) mağazalar kampanyanın destekleyici konseptini oluşturdu.

Türkçe'de "Moda dolu bir şehir" anlamına gelen "Un oraş al modei" kampanyanın ana sloganı olarak kullanıldı.

http://www.baneasashoppingcity.ro/


The launch campaign of Baneasa ShoppingCity in Bucharest, Romania in 2008. All national newspapers, magazines and everyoutdoor available in Bucharest was used for the campaign.

The Shopping Mall was positioned as a “FashionMall”, the first in Romania. Aside from major brands of clothing the mall alsohad a spa, techno market, home improvement market, sports shop, travelingagency etc. These additional features set the idea for the campaign.

“Un oraş al modei” meaning “A city fullof fashion” was the slogan of the campaign.

http://www.baneasashoppingcity.ro/
DESIGN
We undertake all types of design work within digital and printed media and have extensive experience in serving business and creative needs across a range of disciplines and platforms.
DIGITAL SOLUTIONS
We create websites, web applications, iOS & Android applications, e-commerce solutions, mobile sites, cross-platform publishing and social media solutions. Our interactive solutions partner is IDEA. For more information www.ideatr.com
BRAND STRATEGY
We see brand strategy as the key to the foundation of solid brands and always seek to define clear strategic goals at the outset of any project.
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ADVERTISING
We develop and execute campaigns both in print and online but, regardless of the platform, ultimately we consider everything we do to be advertising of one kind or another.